An extraordinarily wise and experienced real estate professional–okay, Paul Purcell is a founder of Charles Rutenberg Realty, with which I’m affiliated–once said this to a seller whose apartment we were pricing:
You’ve got to like the apartment, but you’ve got to love the neighborhood.
Honestly, I’d never considered that criterion with quite so much emphasis. When I think of it, however, the notion of which part of the city appeals to a buyer naturally has to come first. (With me, it was one factor on which I have been willing to compromise, having lived in neighborhoods as diverse as Washington Heights and Gramercy Park, among several others.)
But I get it.
We all know that there are (more…)