Though sounding good, the advice is questionable

Those are some tomaters. Photo by Chris Breeze on Flickr.

She has been selling real estate for no less than a quarter of a century.  Her record runs to hundreds of transactions worth a total of hundreds of millions of dollars.

There isn’t a layout in a building on the Upper West Side of Manhattan that she doesn’t know.

Hardly an apartment has gone on the market that she hasn’t viewed one time or another.

That’s “Lily,” who told me the other day about how she sweated for two days over a marketing plan that a condo owner who wants to sell his property asked her to provide.  Perhaps he’s read advice to make the request in a book or on the Web, but it’s advice that owner should have ignored. Continue reading