Which is more important, broker or brokerage?

Annette Bening played a real estate broker in this film. Do you remember the name of the film? See the answer and link below.

As readers of this blog well know, there is no shortage of bad brokers–those who are some combination of lazy, incompetent, unprofessional, unethical or nothing more than avaricious.

Of course, there are lots of good brokers in New York City and elsewhere as well.

The question at hand: Is there a clear connection between the quality of the broker and the reputation or size of her/his firm?  The answer: An unqualified yes and no. Continue reading