A smart guy I met not long ago approvingly quoted a broker friend of his on the definition of a good broker.
The friend told him that a good broker was one who was able to counter objections successfully.
To my thinking, that broker meant only that a good broker could sell a studio apartment to a family of five, a house in Jamaica, Queens to a first-year associate at a high-powered law firm or a sixth-floor walk-up to a 90-year-old pensioner.
In other words, the definition seems to mean that a good broker is a good salesperson. If perhaps I’ve misunderstood the meaning, the fact remains that too many brokers put themselves ahead of their buyers and sellers. That’s just not ethical. Continue reading