A smart guy I met not long ago approvingly quoted a broker friend of his on the definition of a good broker.
The friend told him that a good broker was one who was able to counter objections successfully.
To my thinking, that broker meant only that a good broker could sell a studio apartment to a family of five, a house in Jamaica, Queens to a first-year associate at a high-powered law firm or a sixth-floor walk-up to a 90-year-old pensioner.
In other words, the definition seems to mean that a good broker is a good salesperson. If perhaps I’ve misunderstood the meaning, the fact remains that too many brokers put themselves ahead of their buyers and sellers. That’s just not ethical. Continue reading
I, on Cambodia 