If it’s listed at $999,999, you may never know it

This two-bedroom co-op has an asking price of exactly $1 million.

There’s nothing like a 99-cent store or a $1.99 bargain meal to make consumers sense value.

Virtually all listing brokers adhere to the same sales ploy–and I’ve been fond of it as well.  How often do we see properties offered for $999,000 or $4.9 million and so on? Continue reading