It was an idea that Ryan Slack of GreenPearl.com suggested to me, so blame him.
He thought I should develop a sub-brand called “The High Road” because of my frequent criticism of real estate brokerages and some of its brokers and agents in New York City.
I debated with myself whether it was an appropriate way to go, especially because I might well be perceived as even more arrogant than some may already consider me to be. But I got over that notion.
Here’s why: Continue reading