Don’t call me until you listen to the market

Sellers need to be all ears. (Flickr photo by Daniele Sartori)

I’ve sold my own homes a few times, so I get it: All owners want the best possible price for their property.

But wanting and getting are two different things. Consequently, I just won’t be an enabler.

I don’t see the point of accepting a listing for which the owner insists on a price that it is way above my estimate of its market value. Here’s why: Continue reading