Out and About: 1st impressions that provoke lust

The sort of façade that pulls in potential buyers.

Most of us have a clue as to why developers pay so much attention to lobbies that impress buyers. Such lobbies can tip the balance between making an offer and continuing the search for a new home.

I often hear buyers comment on how pleasing or displeasing a given lobby is to them.

But short is the shrift they tend to give to a building’s exterior, which seems to have a far more subtle, but no less strong, influence on buyers.

I was reminded of this phenomenon on one of my recent tours of brokers’ open houses.  Going from address to address and one bland façade after another on generic block followed by generic block, I came upon the building at the top.

Jaded as I am, I couldn’t Continue reading

Advertisements