A Web site promises me that I can buy your trust to become your real estate broker for just $399

Chart via Verified Professional

Thank heaven for an outfit called Verified Professionals.

Consumers can go to its Web site to find a real estate agent who is experienced, ethical and, yes, professional.  In case you don’t know, the Web site states (precisely as written) what you and others seek:

Honesty, Trustworthiness & a great Reputation. These are EXACTLY the things we Verify. Win more business!

And they promise me the world:

Less than 1% of Agents are VPA™s. Get Verified and gain INSTANT Differentiation. Your VPA™ status is the perfect centerpiece of your personal branding strategy.

How very, very Continue reading