(Flickr photo by Glamhag)
If you are anything like me, you like getting something for nothing.
And if other brokers are anything like me, they are suckers for giveaways as well.
Offering free stuff is one way of luring brokers to open houses geared to the industry. I confess to feeling a bit ashamed to say that it works for me.
I’ve provided it myself, the logic being not only that more brokers will attend an open house but that they’ll spend more timing absorbing its characteristics while they chomp on a lunch that is close to free — that is, if we value our time at nothing.
(Often, it is lenders, not brokers, who pick up the tab as a way of promoting themselves to brokers.)
Although I don’t go out of my way to attend such open houses, I’ll acknowledge that Continue reading →