Do buyer representatives look out only for No. 1?

Patrick Healy

Patrick Healy, who heads Lucky Strikers Social Media Club (LSSMC), sounded a favorite theme of his at one of our recent monthly meetings.  So taken with his ideas was this social media guru that he followed up with a long blog post.  Alas, I am moved to rebut him.

In a nutshell, Patrick maintains that those of us who represent buyers don’t actually represent buyers.

Patrick — founder of Phacient management, marketing and technology firm — contends that we work only for the sellers.  Why?  Continue reading