It is up to brokers to ground clients in reality

flickr photo by mademoiselle suzanne

The pleasure anyone takes in an experience — whether job hunting, waiting for a traffic light to change, gambling, watching a football game or undergoing surgery — varies according to what the individual believes will be the outcome.

A piece on expectations in the New York Times over the weekend is what reminded me of that verity.  Notes the author, Alina Tugend:

Knowing what to expect colors so much of our life’s experiences, often more so than the experience itself. If we expect to pay $21,000 for a car, $20,000 seems like a deal. If we expect to pay $19,000, it seems like highway robbery. Either way, the car is still $20,000.

To me, the article underscores