Nothing can more easily kill a buyer’s motivation than comments that trusted friends and relatives make.
That includes the barking dog next door, the odor of cooking cabbage in the halls, the traffic outside or the absence of door personnel.
After buyers decide that a property — apartment or house — is perfect for them, they are likely to return with others to confirm their choice. They may even seek support from close friends or kin whose only contact is online.
Nine times out of 10 in my experience, their involvement is fatal to the transaction. I won’t deny that they occasionally raise important issues, but the outsiders’ opinions most often should be taken with a grain of salt.
There’s one reason that whatever Aunt Sally or Mom has to say is kind of beside the point: They are not the individuals who will have to live in the place, and they are not going to have the same emotional reactions that generally push buyers over the cliff of deciding that a property fits them very well.
If you are a buyer, please remember that you are the one who has to live there, not them.
I’ve found that buyers can more easily slip any objections into context if their opionators accompany them on the initial visit. Otherwise, the second guessing tends to kill the transaction the second time around.
So, buyers, do everyone a favor by dragging them along on your property search at the outset, weigh lightly any subsequent comments arriving from afar and try to resist the urge to have Aunt Sally accompany you when you take a second look at your chosen residence.
Once you complete the purchase, they’ll be thrilled at your happiness in the new home that you have made your own.
Tomorrow: Weekly Roundup
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Licensed Associate Real Estate Broker
Senior Vice President
Charles Rutenberg Realty
127 E. 56th Street
New York, NY 10022