Five things brokers do that turn off buyers

(Flickr photo by Paul G)

The list of things that buyers hate when looking for a property online and then in person is a long one.

Fortunately for us, Inman News columnist Tara-Nicholle Nelson has distilled the list to five notable turn-offs.  With my embellishment, they are:

1. Misleading photos, as in excessively wide-angle shots that turn cubbyholes into banquet rooms;
2. Photos that don’t manage to capture anything useful about the property, though they may celebrate the seller’s collection of curios;
3. Language that goes beyond mere puffery to gross exaggeration, even lies;
4. Sellers who figuratively hop on the backs of buyers inspecting a home;
5. Bizarre showings with way too much information such as the appalling reason that a room cannot be entered.  (Think grave illness, for example.)

It is never too late to be reminded that buyers are neither stupid nor imperceptive. 

Sellers and brokers alike need to show them a level of respect that they deserve.  They need to show and tell the truth.

Tomorrow: Weekly Roundup

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Malcolm Carter
Licensed Associate Real Estate Broker
Senior Vice President
Charles Rutenberg Realty
127 E. 56th Street
New York, NY 10022

M: 347-886-0248
F: 347-438-3201

Malcolm@ServiceYouCanTrust.com
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