The High Road: Love letters skate on thin ice

(Flickr photo by Patrick Mayon)

A recent article in the New York Times went on about the virtues of sending a “love letter” to the owners of properties that sellers would like to purchase.

Such a letter would extol the apartment or house, describe how the prospective buyers are passionate to make it their home and otherwise provide information meant to personalize the potential transaction.

Back when I was selling real estate in Washington, D.C., when that market was white-hot, I’d advise buyers and even help them draft such letters in an effort to best the competition during frequent bidding wars.

That was a mistake then, and it is a mistake now.  Actually, it is more than a mistake: Continue reading

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