90% of consumers hunt for new home digitally

(Via Inman News)

A joint study by Google and the National Association of Realtors (NAR) has found that consumers’ online experiences increasingly influence their homebuying activities activity offline.

Called “The Digital house Hunt: Consumer and market Trends in Real Estate,” the report produced the following observations, among others:

  • 90 percent of  buyers searched online when looking for a new home;
  • Real estate related searches on Google have grown Continue reading