90% of consumers hunt for new home digitally

(Via Inman News)

A joint study by Google and the National Association of Realtors (NAR) has found that consumers’ online experiences increasingly influence their homebuying activities activity offline.

Called “The Digital house Hunt: Consumer and market Trends in Real Estate,” the report produced the following observations, among others:

  • 90 percent of  buyers searched online when looking for a new home;
  • Real estate related searches on Google have grown 253 percent over four years;
  • Of those who used the Internet to search, 89 percent also utilized multiple sources such as real estate agent (88 percent), open house (46 percent) and newspaper advertisements (28 percent);
  • The chief reason for purchasing a home is to own their own (30 percent,), with a desire for a larger home being the next biggest category (11 percent) and every other motivation in the single digits;
  • The typical consumer takes three months to make the purchase;
  • Nearly a third of age groups who register to buy or sell on the site of a major real estate brand are between 25 and 34;
  • The balance between men and women who have registered on a site has sifted from 43 percent to 53 percent women;
  • Internet searches by first-time buyers on Google have grown 5 percent from year to year, with 47 percent going online;
  • Dominant search terms used by first-timers have to do with loans;
  • Seniors also turned to the Internet, with 75 percent going online to search and 30 percent first learning online about the home they purchased.

Although the 27-page study was released on Jan. 7, the survey was conducted last July, when the NAR mailed questionnaires to 93,502 randomly chosen persons who purchased a home in the preceding year.

I don’t happen to put much credence in mail surveys because respondents select themselves in returning them.  Because of that distinction, we don’t know how representative the 8,501 respondents are.

Still, to a real estate broker and undoubtedly some buyers and sellers, the results are worth noting with more than a single grain of salt.

Tomorrow: Whose market is it?

To take your own bite out of the Big Apple, you have the option here to search all available properties privately.

Subscribe by Email


Malcolm Carter
Licensed Associate Real Estate Broker
Senior Vice President
Charles Rutenberg Realty
127 E. 56th Street
New York, NY 10022

M: 347-886-0248
F: 347-438-3201

Web site

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s