Why aren’t real estate brokers like travel agents?

Brad Stone

You would think the Internet would have doomed the real estate industry by now.  Or, as it has done with the travel industry, at least wounded its denizens.

A long piece on the Bloomberg Businessweek site explores the phenomenon, which has defied most expectations.

Headlined “Why Redfin, Zillow and Trulia Haven’t Killed Off Real Estate Brokers,” the article by Brad Stone notes that the kind of electronic marketplace that has decimated classified ads and taken the swagger out of car dealers “hasn’t dented the fortunes of real estate brokers.”  He continues: Continue reading

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