Price is important, but it shouldn’t be everything

Living room of $660,000 one-bedroom co-op on Manhattan's Upper West Side.

This is one of four apartments that I took the opportunity of broker open houses to visit last week on the Upper West Side of Manhattan.

The price of $660,000 for perhaps an 800-sf co-op may or may not seem too steep in the eyes of a prospective buyer.  However, less important than the value of the place is the way that the savvy listing broker talked about  price by putting it into intelligent perspective.

His is a lesson often lost on other brokers and, even more frequently, on consumers in today’s uncertain market. Continue reading