Staging can help sellers in an unexpected way

$5.65 million penthouse staged by Jill Vegas.

Rare is the prospective buyer who isn’t tuned into staging.

Approximately 25 percent of homes for sale are staged, up from fewer than 5 percent in 2007, according to Barb Schwarz, CEO of StagedHomes.com in a SmartMoney post related to open houses

She puts the average cost at $1,800 for a professionally staged property in the U.S.  In New York City, you can be sure that barely pays for painting a living room alone.

Although staging can make a buyer suspicious that something is wrong, something perhaps concealed, respected staging consultant Jill Vegas maintains that Continue reading

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Do buyer representatives look out only for No. 1?

Patrick Healy

Patrick Healy, who heads Lucky Strikers Social Media Club (LSSMC), sounded a favorite theme of his at one of our recent monthly meetings.  So taken with his ideas was this social media guru that he followed up with a long blog post.  Alas, I am moved to rebut him.

In a nutshell, Patrick maintains that those of us who represent buyers don’t actually represent buyers.

Patrick — founder of Phacient management, marketing and technology firm — contends that we work only for the sellers.  Why?  Continue reading