Carlin had 7 dirty words, and brokers have but 1

The broker friend of mine I call Lily recently related an encounter of hers that bears retelling.

She has an old acquaintance who wants to list his two adjoining apartments totaling something like 10 rooms in a building on Manhattan’s Upper West Side.  Naturally, he called Lily to see whether she would be the right broker to market the pre-war condo.

A highly successful broker for the last 27 years who seems to know every apartment in the neighborhood, not just every building, she spent hours analyzing comparable listings and visiting other large apartments that came on the market.  Then she arranged to get together with the seller.

They met, they talked, they considered selling the apartments separately or as a package, and they wrangled about price in the $3 million to $4 million range.  Continue reading