The High Road: ‘Newer’ should be the new ‘new’

All that glitters is not new: Golden Hall of Stockholm’s City Hall, named for the 18 million pieces of gold mosaic and glass covering its walls. (Flickr photo by IzaD KasmijaN)

To sellers, an appliance they replaced a few a years ago, floors they had refinished and built-ins they had installed after moving in during the housing bubble might be new.

To buyers, claiming them to be new is false and misleading.

A broker who then markets that dishwasher, those floors and that bookcase in hyperbolic descriptions as new is breaking the law.

Not only is the tactic suspect, but it also is counter-productive: Disappointing prospective buyers on their first visit isn’t going to sell the property any more than using an ultrawide-lens camera to portray lilliputian rooms will.

The line between mere puffery and lying is sharp.  And dangerous to those venture across it.

Those numerous brokers who cross over the line of truth for their listings need to get real.

What’s new is indisputably new.  “Newer” is a different story altogether.

Tomorrow: Open up

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Malcolm Carter
Licensed Associate Real Estate Broker
Senior Vice President
Charles Rutenberg Realty
127 E. 56th Street
New York, NY 10022

M: 347-886-0248
F: 347-438-3201
Web site

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