The first seller’s “don’t” offered by New Jersey home stager Kristine Ginsberg of Morris County is the one I liked the most.
In a blog post, she begins by saying that sellers shouldn’t think that they know more than their broker, insisting on a higher price than the broker advises. Says Ginsberg:
They are the experts and know the market. This is the most important “don’t” when selling your home, bar none!
It is good advice, though the notion of using what a professional suggests is hardly novel.
In her blog, the stager also distills some of the most important measures an owner can take to ensure a successful sale. Continue reading
Rare is the prospective buyer who isn’t tuned into staging.
Approximately 25 percent of homes for sale are staged, up from fewer than 5 percent in 2007, according to Barb Schwarz, CEO of StagedHomes.com in a SmartMoney post related to open houses.
She puts the average cost at $1,800 for a professionally staged property in the U.S. In New York City, you can be sure that barely pays for painting a living room alone.
Hardly a week goes by that I don’t come across advice about staging.
Although this post doesn’t include any advice, I think the essentially before-and-after photos show why it’s normally harder to tempt a buyer with a vacant apartment than one that has been staged.
The condo shown in the photo is in a new development in West Harlem. It is on the fifth floor of the building, which is across from Morningside Park, and prospective buyers could not be faulted for failing to envision its possibilities.
But show them the same apartment Continue reading
When a property has been staged, you almost always know as soon as you walk in.
One way you can tell immediately is if the placed is overdressed–too much stylish furniture well placed and too many objéts that are exactly right for the space. There might be a gorgeous throw draped all too casually over the arm of a sofa, a dainty flower in a bud vase on the bathroom vanity, a bottle of wine flanked by crystal goblets. Continue reading