The High Road: Customer surveys seem suspect

Hardly a day goes by that I don’t get a request online to participate in a customer survey.

Call me an uncooperative coot, if you wish, but I can’t be bothered. I doubt that I’m alone in that respect.

Thus am I scornful of Web sites that purport to rate real estate agents.

Of those that recently have come to my attention is a new one that helps visitors “find and work with rental agents.”  A second new one is geared to brokers and agents themselves; it aims to gather feedback from sellers, buyers owners and tenants.

Inman News notes that more established sites rating agents either for private or public consumption include Quality Service Certification, Zillow, Redfin, ZipRealty, Homethinking, AgentRank and Yelp. There are more, including, and, but they are even more controversial among agents than the others.

As the Inman post observes, “Reputation is critical for real estate professionals. . .”

True enough, but I continue to be highly skeptical of any survey that does not rest on scientific methodology.  As far as I know, none of those surveys that seek to rate agent performance meets that test.

I just ain’t buying the results.

Tomorrow:  First impressions

To take your own bite out of the Big Apple, you can search privately for a new home here.

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Malcolm Carter
Licensed Associate Real Estate Broker
Senior Vice President
Charles Rutenberg Realty
127 E. 56th Street
New York, NY 10022

M: 347-886-0248
F: 347-438-3201
Web site

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